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Digital Marketing Course By Khushboo Ma'am

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Digital Marketing Course By Khushboo Ma'am

What is Digital Marketing? 
  • Digital marketing is a modern approach to advertising that helps to create digital channels and technologies to reach and engage with potential customers.

  • This includes tactics such as SEO, social media marketing, email marketing, pay-per-click advertising, and content marketing. 

  • Digital marketing is crucial in the digital age for its measurable results and data-driven decisions, as well as its interactive customer experience and relationship building.

  • With the help of this course, you will be able to reach out to your target audience and convert them into customers in the most cost-effective way.


What Will You Learn?
  • In this course, you will learn all SEO techniques and tricks that will be very much helpful for you to show an online presence.

  • You will also learn SEO, SMO, SMM, ASO, Paid Marketing, Influencer Marketing, Email Marketing, on-page optimization, and off-page optimization.

  • You will learn how to write and optimize engaging content, how to analyze competitors, and how SEO techniques work.

  • You will learn about various useful tools that will help you to have an online presence and grow organically on the internet.

How Will it Help You in Your Career?
  • Skill Expansion: Enhance your marketing abilities with SEO, social media, email marketing, and content creation skills.

  • Career Advancement: Digital marketing demand opens new career paths such as digital marketing manager or analyst.

  • Stay Current: Stay up-to-date with the latest digital marketing trends and techniques.

  • Gain a Competitive Edge: Set yourself apart with digital marketing skills and increase job prospects.

  • Increase Earning Potential: Advanced skills and certifications lead to higher salaries and better job opportunities.

The course curriculum

Class Number Module Topics Date

Basic Knowledge of World Wide Web

What is a Domain & Hosting? --
2 What is SEO & its techniques? --
3 Basics of Search Engine & SERP --
4 Page Speed Factors --
5 Difference between Portal and Search Engines + Doubt Solving Session --

SEO Research & Analysis

Market Research
7 Keyword Research and Analysis
8 Competitors Website Analysis
9 SWOT Analysis of Website
10 Search engine algorithms + Doubt Solving Session

Website Design SEO Guidelines

Content Research
12 Content Guidelines
13 Content Optimization
14 Design & Layout
15 XML Sitemap / URL List Sitemap + Doubt Solving Session

On-page Optimization


The Page Title
17 Meta Descriptions & Meta Keywords
18 Headings & Bold Text
19 Images and Alt Text
20 Internal Link Building + Doubt Solving Session

Off-page Optimization


Page Rank
22 Link Building in Detail
23 Social Bookmark Submission
24 Blogs & Article Submission
25 Posting to Forums, Q&A Sites + Doubt Solving Session



Google Analytics
27 Installing Google Analytics
28 How Google Analytics can Help SEO
29 Webmaster Tools
30 Submit URLs to Search Engine + Doubt Solving Session

SEO Tools


Google Tools
32 Small SEO Tools
33 Keyword Research Tools
34 Google Keyword Planner
35 #Tags Generator + Doubt Solving Session

Competitors Analysis


How to find your SEO competitors?
37 Competitor Link Analysis
38 What Are Your Competitors Doing?
39 Tracking and Reporting
40 Google analysis

Website vs YouTube SEO


Website SEO
42 YouTube SEO
43 Use of Social Media in SEO
44 Web 2.0 Sites
45 Creating Web 2.0 Sites + Doubt Solving Session

SEO Must Do Things


56. Blogs to Follow
47 57. Weekly Analysis
48 58. Graphics for SEO
49 59. Google Algorithms
50 60. Doubt Solving & Practice
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Khushboo Singh

Khushboo Singh has experience of more than 10 years in digital marketing tactics and techniques such as SEO, SMO, SMM, ASO, Paid Marketing, Influencer Marketing, Email Marketing and so on. She has worked with India’s top most Edtech Spaces including Wifistudy and Unacademy and other fields as well. Join her if you’re looking to learn Search Engine Optimization from an expert in the field.

1 Course 100 Students
Digital Marketing Course By Khushboo Ma'am

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