Digital marketing is a modern approach to advertising that helps to create digital channels and technologies to reach and engage with potential customers.
This includes tactics such as SEO, social media marketing, email marketing, pay-per-click advertising, and content marketing.
Digital marketing is crucial in the digital age for its measurable results and data-driven decisions, as well as its interactive customer experience and relationship building.
With the help of this course, you will be able to reach out to your target audience and convert them into customers in the most cost-effective way.
In this course, you will learn all SEO techniques and tricks that will be very much helpful for you to show an online presence.
You will also learn SEO, SMO, SMM, ASO, Paid Marketing, Influencer Marketing, Email Marketing, on-page optimization, and off-page optimization.
You will learn how to write and optimize engaging content, how to analyze competitors, and how SEO techniques work.
You will learn about various useful tools that will help you to have an online presence and grow organically on the internet.
Skill Expansion: Enhance your marketing abilities with SEO, social media, email marketing, and content creation skills.
Career Advancement: Digital marketing demand opens new career paths such as digital marketing manager or analyst.
Stay Current: Stay up-to-date with the latest digital marketing trends and techniques.
Gain a Competitive Edge: Set yourself apart with digital marketing skills and increase job prospects.
Increase Earning Potential: Advanced skills and certifications lead to higher salaries and better job opportunities.
Class Number | Module | Topics | Date |
1 |
Basic Knowledge of World Wide Web |
What is a Domain & Hosting? | -- |
2 | What is SEO & its techniques? | -- | |
3 | Basics of Search Engine & SERP | -- | |
4 | Page Speed Factors | -- | |
5 | Difference between Portal and Search Engines + Doubt Solving Session | -- | |
6 |
SEO Research & Analysis |
Market Research | |
7 | Keyword Research and Analysis | ||
8 | Competitors Website Analysis | ||
9 | SWOT Analysis of Website | ||
10 | Search engine algorithms + Doubt Solving Session | ||
11 |
Website Design SEO Guidelines |
Content Research | |
12 | Content Guidelines | ||
13 | Content Optimization | ||
14 | Design & Layout | ||
15 | XML Sitemap / URL List Sitemap + Doubt Solving Session | ||
16 |
On-page Optimization |
The Page Title | |
17 | Meta Descriptions & Meta Keywords | ||
18 | Headings & Bold Text | ||
19 | Images and Alt Text | ||
20 | Internal Link Building + Doubt Solving Session | ||
21 |
Off-page Optimization |
Page Rank | |
22 | Link Building in Detail | ||
23 | Social Bookmark Submission | ||
24 | Blogs & Article Submission | ||
25 | Posting to Forums, Q&A Sites + Doubt Solving Session | ||
26 |
Analytics |
Google Analytics | |
27 | Installing Google Analytics | ||
28 | How Google Analytics can Help SEO | ||
29 | Webmaster Tools | ||
30 | Submit URLs to Search Engine + Doubt Solving Session | ||
31 |
SEO Tools |
Google Tools | |
32 | Small SEO Tools | ||
33 | Keyword Research Tools | ||
34 | Google Keyword Planner | ||
35 | #Tags Generator + Doubt Solving Session | ||
36 |
Competitors Analysis |
How to find your SEO competitors? | |
37 | Competitor Link Analysis | ||
38 | What Are Your Competitors Doing? | ||
39 | Tracking and Reporting | ||
40 | Google analysis | ||
41 |
Website vs YouTube SEO |
Website SEO | |
42 | YouTube SEO | ||
43 | Use of Social Media in SEO | ||
44 | Web 2.0 Sites | ||
45 | Creating Web 2.0 Sites + Doubt Solving Session | ||
46 |
SEO Must Do Things |
56. Blogs to Follow | |
47 | 57. Weekly Analysis | ||
48 | 58. Graphics for SEO | ||
49 | 59. Google Algorithms | ||
50 | 60. Doubt Solving & Practice |
Class 1: Digital Marketing Introduction Class
Class 2: Basic Knowledge of WWW
Class 3: What is SEO, Its Types & Techniques?
Class 4: SEO Techniques & SERP
Class 5: Keyword Research and Analysis
Class 6: Keyword Research and Analysis (Part-2)
Class 7: SWOT Analysis of Website
Class 8: Search Engine Algorithms
Class 9: Free Blog Creation + Content Research
Class 10: Content Guidelines
Class 11 : Content Optimization
Class 12: Design & Layout
Class 13: The Page Title
Class: 14 Meta Descriptions & Meta Keywords
Class 15: Headings & Bold Text
Class 16: Images and Alt Text
Class 17: Link Building in Detail
Class 18: Social Bookmark Submission
Class 19: Blogs & Article Submission
Class 20: Google Analytics
Class 21: Installing Google Analytics
Class 22: Webmaster Tools
Class 23: Google Tools
Class 24: Small SEO Tools
Class 25: How to Find Your SEO Competitors?
Class 26: Competitor Link Analysis
Class 27: Some Important Chrome Plugins
Class 29: Is YouTube SEO Different?
Class 30: Creating YouTube Channel
Class 31: Use of Social Media in SEO
Class 32: Creating Social Media Account
Class 33: What Are Redirects?
Class 34: Redirects (Part-2)
Class 36: How to Stay Updated in Digital Marketing?
Class 37: How to Prepare Resume for Digital Marketing Jobs?
Class 38: SEO Interview Questions & Answers
Class 39: How to Apply for Digital Marketing Jobs?